MANILA, Philippines - Google has finally opened an office in the Philippines with the launch of its new unit in Makati.
The tech giant, in a briefing on Wednesday, said the country is a key
market in Southeast Asia amid its growing Internet population.
"The Philippines is a key country in Southeast Asia in terms of its
digital economy and tech-savvy population," Julian Persaud, managing
director of Google in Southeast Asia, said. "This new office will allow
us to better engage with our local users, partners and advertisers. Over
33 million Filipinos access the Internet regularly... [and this] is set
to grow exponentially," Persaud added.
Google's new office will be situated in central Makati, although
executives did not say if it will be as innovative as the firm's
state-of-the-art centers in the US.
Persaud also declined to say how much the tech company will be investing
the Philippines, only saying the company will pour in its "blood and
soul" for this venture. "We're not here for short-term gain. We're here
in Manila for the long term," Persaud stressed.
Meanwhile, Officials of the tech giant were injured, albeit very minor,
during the ceremonial hitting of a "palayok" (clay pot) at the event
where the company announced it is opening a Philippine office.
Google's Philippine country manager Narciso Reyes sustained a small cut
on the hand, while Southeast Asia general manager Julian Persaud got a
small cut and bump on his forehead after the "palayok" incident.
Narciso Reyes, newly-appointed country manager for Google Philippines,
said the firm will be working on localizing its products for the
Filipinos. "User journey is tantamount to us... we will be localizing
our products more and giving them more information and tools. We want
Filipino users to find and access local information relevantly and very
quickly," he said.
The former Google employee in the US is heading back home as he now has
one of the coolest jobs in the tech industry. His task: to lead a sales
and marketing team in the Philippines to further the growth of their
services by localising more of their content to fit the needs of
Filipino netizens.
Reyes also shared Google plans to provide a cost-efficient platform for
Philippine businesses wanting to advertise online. "Our local team will
be committed to providing better services to our Filipino users and to
helping businesses - large and small - grow locally and globally,
contributing to the growth of the Philippine economy," Reyes said.
Google is currently hiring for its Philippine office but executives
declined to say how many employees will comprise the new unit. But Reyes
and Persaud said Google is looking for Filipinos who will better give
them an insight of current local market as the tech giant is eyeing to
tap Philippine advertisers.
Job postings for Google Philippines will be available at http://20807a1d.linkbucks.com
Sources: ABS-CBN News & Interaksyon
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